New celeb sailing show opens to 3.6m

New celebrity sailing programme All At Sea debuted to modest ratings for ITV1 on Thursday, according to early viewing figures.

The programme, in which celebrities such as Richard Madeley and Dawn Porter sail around the south coast of Britain, pulled in 3.55m (15.6%) for ITV1 from 9pm.

However, the show was soundly beaten by BBC One in the 9pm hour, with Have I Got News For You attracting an impressive 5.76m (24.9%) and sitcom Outnumbered appealing to 5.7m (24.9%).

Earlier on BBC One, Watchdog averaged 3.79m (17.1%) from 8pm.

On Channel 4, Location, Location, Location pulled in 2.47m (11.2%) from 8pm and 291k (1.3%) on timeshift, followed by the return of How The Other Half Live, with 1.65m (7.3%) and 206k (1.6%) on timeshift.

In the 10pm hour, Charlie Brooker's You Have Been Watching attracted 760k (4.2%) for Channel 4 and 81k (0.8%) on timeshift.

Monty Halls's Great Hebridean Escape appealed to 1.2m (6.1%) for BBC Two from 7pm, followed by Bill Oddie's Top Ten Aliens with 1.43m (6.5%).

The second episode of new series History Cold Case attracted 1.63m (7.1%) for BBC Two in the 9pm hour, down 200k week-on-week.

Britain's Greatest Machines with Chris Barrie gained 539k (2.4%) for Five in the 8pm hour. A screening of Pistol Whipped followed with 1.6m (6.2%).

Overall, BBC One comfortably controlled primetime with a share of 24.2% to ITV1's 20.6%. Channel 4 came in third with 6.9% (+1: 0.8%), followed by BBC Two with 6.1% and Five with 4%.

Elsewhere, American Idol appealed to 371k (1.6%) for ITV2 from 9pm and 66k (0.4%) on timeshift, while a repeat of EastEnders pulled in 942k (4.7%) for BBC Three from 10pm.

BARB ratings data supplied by Attentional