ITV executives plan to change GMTV name?

ITV executives are reportedly thinking about changing the name of GMTV.

According to The Sun, the breakfast show could be renamed ITV Day as part of its ongoing revamp.

Executives are also considering a makeover of Lorraine Kelly's show and a new high definition studio could be introduced.

"ITV is looking at everything to do with GMTV," a source said. "Now it has taken full control of it, ultimately its main brand is ITV, not GMTV. It has previously dropped other iconic brands like Granada."

The programme will also see a change of presenters, with Adrian Chiles joining while Penny Smith and Ben Shephard will leave. Kate Garraway's future on the show is also said to be uncertain.

An ITV spokesperson explained that the channel aims to create a "groundbreaking breakfast show" and that executives have "examined all aspects of the business".