Bravo is to air matches from the Italian Serie A league under a two-year deal with Setanta Sports.
The channel will air the premium 'superclassico' games live, as well as a recorded match midweek, a one hour highlights show and a weekly magazine show. Setanta will show the remaining Serie A games on Setanta Sports 1, 2 and Setanta Ireland.
"Football Italia and Serie A are established and respected sporting brands in the UK thanks to the work of Chrysalis and Channel 4 in the 1990’s," said David Clarke, Bravo Channel Editor. "We believe it has been dormant too long and intend to reinvigorate Italian Football in the UK and showcase all the passion, skill, style and footballing culture that it brings."
The deal, which gives Bravo six hours of original programming each week, represents Flextech's biggest sports rights acquisition in its history.
More TV News
Tube Talk
'Doctor Who': Who is John Hurt playing?Read the Week in Geek's theories about John Hurt's 'Doctor'.
TV Interviews
'Made in Chelsea' Andy: Spencer is foulReality star talks to DS about Spencer, Louise, Lucy, Lord Sugar, Rihanna and his nostrils.
TV Ratings
'Frankie' drops 600k for second episodeCaroline Quentin's National Parks also drops around 600,000 viewers on ITV.
TV Recaps
'Arrow': Season one finale reviewTragedy strikes in the superhero drama's first season ender.
