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'Identity' debuts to 5.6m

By
DI John Bloom from Identity

© ITV

ITV's new crime drama Identity debuted to strong audience figures on Monday evening, according to overnight viewing data.

The identity theft programme, which stars Aiden Gillen and Keeley Hawes, was watched by 5.6m (23.9%) on ITV1 in the 9pm hour, comfortably beating Crimewatch, which pulled in just 3.25m (13.8%) on BBC One.

Earlier on BBC One, Countryfile's Summer Special took 3.77m (19.2%) in the 7pm hour, before Panorama averaged 2.55m (11%) between 8.30pm and 9pm.

Sitcom Rev suffered a 610k week-on-week ratings drop to 1.59m (7.7%) on BBC Two between 10pm and 10.30pm.

New series Antiques Master appealed to 2.11m (9.1%) on BBC Two between 8.30pm and 9pm, and it was followed by Mary Queen Of Shops, which pulled in 2.75m (11.7%) in the 9pm hour.

Channel 4's new strand of religious films, titled 4ThoughtTV, debuted to 490k (2.3%) in its five-minute slot at the end of the Channel 4 News. A further 215k (1%) watched the strand on timeshift.

In the earlier timeslot of the 8pm hour, Big Brother was watched by 1.72m (7.5%) on Channel 4, with 503k (2.1%) tuning in on timeshift. It was followed by The Sex Education Show: Am I Normal?, which pulled in 2.32m (9.9%) and 428k (2.3%) on Channel 4 +1.

Later on Channel 4, Underage And Having Sex averaged 1.57m (8.7%) in the 10pm hour and 215k (2.3%) on timeshift. It was followed by Being N'Dubz, which took 570k (5.4%) and 92k (1.7%) on Channel 4 +1.

On Five, Police Interceptors secured 836k (3.6%) in the 8pm hour, and documentary Extraordinary People: The Girl Who Shares A Head appealed to 902k (3.8%) between 9pm and 10pm.

Overall, ITV1 won primetime with a share of 24.7% against BBC One's 19.1%. BBC Two came in third with 8.5%, followed by Channel 4 with 7.4% (+1: 1.3%) and Five with 3.1%.

A double bill of Steven Seagal: Lawman, which features the actor on patrol with police in Louisiana, gained respective audiences of 278k (1.4%) and 220k (1.4%) for Five USA in the 10pm hour.

BARB ratings data supplied by Attentional

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