It was reported yesterday that BBC management are considering relocating their flagship morning show to the corporation's new base in Salford.
Staff reportedly believe that the move could make it difficult for the show to attract celebrities, especially when up against ITV's new breakfast show Daybreak with Adrian Chiles and Christine Bleakley.
A source told The Sun: "This is utter madness. To say people are upset is an understatement. Quite apart from the upheaval for people who work on the show, it could also damage the programme.
"If you're a celebrity with something to plug are you really going to traipse up to Salford for seven in the morning? They're more likely to go to GMTV or Daybreak or whatever it's called.
"It's a total gift for ITV."
A BBC spokesman said yesterday: "The BBC has always been clear it wants to move more output to Salford. But as to who will go, a decision has not been made, [and] a number of options are being considered."
BBC Breakfast, which is simulcast on the BBC News Channel, features a team of regular presenters including Bill Turnbull, Sian Williams, Charlie Stayt and Susanna Reid.
Around 2,500 BBC staff are due to relocate from London to Salford Quays, including the corporation's sport, children's, learning and future media and technology departments.