'Apprentice' lands sixth season, leaves New York

NBC has picked up Donald Trump's version of The Apprentice for a sixth season, the network announced Tuesday.

The format will remain the same but in a new twist, the show - currently airing its fourth season - will pack up home and switch to the West Coast. The series has previously filmed in New York and the Tri-State area.

"The Apprentice continues to be a top performer for NBC so we're pleased that the show and Donald Trump will continue to play a key role in this network's future through a fifth and now sixth cycle," said Kevin Reilly, president of NBC Entertainment. "We think viewers will agree that a California back-drop, with Donald's West Coast business interests and relationships, will provide an exciting new flavour for the series next season."

Trump, who also serves as exec producer on the show, added: "I could never have imagined that firing sixty-seven people on national television would actually make me more popular, especially with the younger generation. While I love shooting in New York City, I look forward to filming season six in Los Angeles."