Between 6am and 9.25am, 892k (22.1%) were tuned in to ITV1, as a further 20k (0.5%) watched the network's HD channel.
BBC One's Breakfast appealed to 1.23m (31.1%) between 6am and 9.15am. The channel has consistently eclipsed ITV in the early morning ratings battle for two years. Before its revamp last year, GMTV topped 1.5m on a regular basis.
Elsewhere in daytime, This Morning with Phillip Schofield and Holly Willoughby picked up 915k (18.1%) for ITV1 from 10.30am, losing out to Homes Under The Hammer, To Buy Or Not To Buy and Cash In The Attic, which found respective audiences of 1.36m (26.2%), 1.22m (24.6%) and 1.27m (24.4%).
Dinner Date, Dickinson's Real Deal and The Michael Ball Show pulled in 850k (14.1%), 786k (13.7%) and 626k (10.4%) at 12.30pm, 2pm and 3pm. BBC Two's Flog It! won its slot with 1.09m (15.3%) at 3.45pm, then Pointless put in 1.13m (13%) at 4.30pm.
The Weakest Link reigned victorious at teatime with 1.67m (14.3%) for BBC One, Escape To The Country was second with 1.45m (12.4%) for BBC Two, and Britain's Best Dish had 1.31m (12%) for ITV1. Over on Channel 4, Come Dine with Me managed 1.32m (13.4%) at 5pm, after which 1.27m (10.5%) caught Coach Trip.
Later in primetime, coverage of England's first Euro 2012 qualifying match scored 6.09m (27.2%) on ITV1, and 571k (2.5%) on HD between 7.30pm and 10.10pm - with a total peak of 8.1m (35.1%) at 8.30pm.
The One Show delivered 3.63m (20%) to BBC One at 7pm, then Animal 24:7 interested 4.31m (22.4%), and a repeat of The Inspector Lynley Mysteries was seen by 3.83m (16.4%). Would I Lie To You? amused 2.63m (16.3%) at 10.35pm.
Ultimate Big Brother notched up 2.33m (9.9%) at 9pm and 2.23m (15.3%) at 10.30pm. Channel 4 +1 recorded figures of 336k and 114k for the reality show spinoff. Elsewhere on the network, Pete Versus Life entertained 1.08m (5.5%) at 10pm, and 1.34m (5.8%) watched A Place In The Sun: Home Or Away at 8pm.
BBC Two attracted audiences of 1.73m (7.5%) and 1.66m (7.2%) for Mastermind and Gardeners' World during the 8pm hour, then Home Movie Roadshow mustered 1.2m (5.1%). Roger & Val Have Just Got In slipped to 924k (4.7%) at 10pm.
Over on Five, The Mentalist and Law & Order: SVU logged 1.14m (4.9%) and 1.09m (6%) at 9pm and 10pm. Earlier, 909k (3.9%) caught Police Interceptors.
Overall, ITV1 won primetime with 24.7% (HD: 2%), beating BBC One's 19.9%. Channel 4 was third with 7.1% (0.9%), BBC Two followed with 6%, and Five was last with 4.1%.
BARB ratings data supplied by Attentional