McIntyre's stand-up show climbed 340k to 4.19m (19.9%) on BBC One at 10pm, while Morgan's interview with Russell Watson pulled in 3.86m (19.4%) for ITV1, with only 36k tuning in on HD, falling 560k week-on-week.
Earlier at 6pm, Strictly Come Dancing averaged a strong 9.29m (41.2%) for BBC One and BBC HD, with its audience peaking at 10.35m (42.1%) at 7.15pm.
The X Factor dipped to 11.46m (47.2%) for ITV1 and ITV1 HD, peaking with 12.57m (49%) between 8.15pm and 8.30pm for Heroes Week. The Xtra Factor followed with 902k (4.7%) for ITV2.
Strictly beat The X Factor in their brief 15-minute clash from 7.30pm, with 9.9m (37.5%) to 8.74m (33.8%).
Elsewhere on the main networks, Merlin held a steady 5.29m (21%) for BBC One at 7.45pm, then Casualty sank to 3.77m (15.1%), and Match of the Day scored 3.87m (25%) from 10.30pm.
Meanwhile, All Star Family Fortunes underperformed for ITV1 and ITV1 HD with 2.76m (15%) at 5.45pm. You've Been Framed followed with 3.6m (16.5%), after which Harry Hill's TV Burp had just 5.15m (21.9%) at 7pm.
Channel 4's movie screenings, Master and Commander: The Far Side of the World and The Pillars of the Earth, picked up 863k (3.6%) and 1.92m (8.7%) at 6.30pm and 9pm, with the latter managing an extra 202k on timeshift.
Dad's Army fetched 1.26m (5%) for BBC Two at 7.30pm, then documentary Renaissance Revolution interested 636k (2.5%). Have I Got a Bit More News for You amused 1.1m (4.4%) at 9pm, 1.16m (5.3%) watched QI at 9.30pm, and The Rob Brydon Show catchup notched up 856k (4.5%).
Over on Five, The Mentalist and NCIS took 399k (1.6%) and 635k (2.5%), after which a double bill of CSI mustered 537k (2.2%) and 697k (3.4%).
Overall, ITV1 overwhelmed BBC One in primetime, with 36.5% (HD: 0.9%) to 22.1%. Channel 4 was third with 6.1% (+1: 0.5%), BBC Two followed with 4%, and Five was last with 2.4%.
BARB ratings data supplied by Attentional