The Guardian reports that the event, which recently moved to Channel 4 after 20 years on ITV, will be extended from 90 minutes to two hours.
Other changes include moving the event to the Indigo at the O2 and allowing viewers to purchase tickets to attend the ceremony.
Meanwhile, viewers will be able to participate in a live vote to crown a "king or queen of comedy". Jonathan Ross will continue to host the main event, but Lauren Laverne will present from the aftershow party in an E4 programme.
Paul Pascoe, the managing director of the Comedy Awards' production company Unique, said: "The British Comedy Awards is in its 21st year so it is coming of age. I would say it's growing up but I don't think it will ever grow up. We hope the new venue will create a more vibrant and electric atmosphere and it will be a significantly larger audience so we've been able for the first time to sell tickets to the public. We want to create an atmosphere that is a blend of both public and industry reaction."
Unique is also reportedly hoping to begin including more scripted performances over the next few years.
The British Comedy Awards will air on Channel 4 on January 22.