TV News

ITV's 'NTA' coverage pulls in 6.5m

‘Top Gear’ presenters Richard Hammond, James May and Jeremy Clarkson at the 2011 National Television Awards


ITV's coverage of The National Television Awards 2011 was seen by 6.5 million viewers on Wednesday evening, the latest audience data has revealed.

The awards ceremony averaged 6.5m (27.6%) for ITV1 between 7.30pm and 10pm, comfortably dominating primetime. After the show, The National Television Awards - Party 2011 pulled in 468k (2.5%) on ITV2 from 10pm and 49k (0.5%) an hour later.

On BBC One, The One Show entertained 4.35m (19.9%) from 7pm, before Rip Off Britain pulled in 4.25m (19.2%). DIY SOS: The Big Build Chippenham had 4.52m (19.3%) in the 8pm hour and Crimewatch mustered 3.5m (14.3%) from 9pm. Film 2011 with Claudia Winkleman grabbed 1.04m (9.2%) from 10.45pm.

Channel 4's Will My Crash Diet Kill Me? fetched 1.03m (4.4%) in the 8pm hour and 179k (0.7%) on timeshift. Mary Portas: Secret Shopper brought in 1.92m (7.8%) from 9pm and 276k (1.5%) an hour later. The Joy of Teen Sex educated 1.54m (8.3%) from 10pm and 266k (2.8%) on +1.

A repeat of Top Gear took 1.55m (7%) on BBC Two in the 7pm hour, before Michel Roux's Service fetched 1.37m (5.8%). Posh and Posher: Why Public School Boys Run Britain had 1.66m (6.8%) in the 9pm hour and Have I Got Old News For You amused 1.21m (5.8%) from 10pm.

Channel 5's Monkey Life grabbed 606k (2.7%) from 7.30pm, before Cowboy Builders had 1.2m (5.1%). NCIS and Law & Order: Criminal Intent brought in respective audiences of 1.81m (7.4%) and 1.03m (5.5%) from 9pm.

Overall, ITV1 won primetime with 25.5% against BBC One's 17.9%. BBC Two came in third with 6.3%, followed by Channel 4 with 5.9% (+1: 0.8%) and Channel 5 with 5%.

Elsewhere, the biggest multichannel audience of the night went to live coverage of Birmingham's Carling Cup victory against West Ham United, which pulled in 1.02m (4.4%) on Sky Sports 1 from 7pm.

BARB ratings data supplied by Attentional
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