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ITV's 'NTA' coverage pulls in 6.5m

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‘Top Gear’ presenters Richard Hammond, James May and Jeremy Clarkson at the 2011 National Television Awards

© WENN

ITV's coverage of The National Television Awards 2011 was seen by 6.5 million viewers on Wednesday evening, the latest audience data has revealed.

The awards ceremony averaged 6.5m (27.6%) for ITV1 between 7.30pm and 10pm, comfortably dominating primetime. After the show, The National Television Awards - Party 2011 pulled in 468k (2.5%) on ITV2 from 10pm and 49k (0.5%) an hour later.

On BBC One, The One Show entertained 4.35m (19.9%) from 7pm, before Rip Off Britain pulled in 4.25m (19.2%). DIY SOS: The Big Build Chippenham had 4.52m (19.3%) in the 8pm hour and Crimewatch mustered 3.5m (14.3%) from 9pm. Film 2011 with Claudia Winkleman grabbed 1.04m (9.2%) from 10.45pm.

Channel 4's Will My Crash Diet Kill Me? fetched 1.03m (4.4%) in the 8pm hour and 179k (0.7%) on timeshift. Mary Portas: Secret Shopper brought in 1.92m (7.8%) from 9pm and 276k (1.5%) an hour later. The Joy of Teen Sex educated 1.54m (8.3%) from 10pm and 266k (2.8%) on +1.

A repeat of Top Gear took 1.55m (7%) on BBC Two in the 7pm hour, before Michel Roux's Service fetched 1.37m (5.8%). Posh and Posher: Why Public School Boys Run Britain had 1.66m (6.8%) in the 9pm hour and Have I Got Old News For You amused 1.21m (5.8%) from 10pm.

Channel 5's Monkey Life grabbed 606k (2.7%) from 7.30pm, before Cowboy Builders had 1.2m (5.1%). NCIS and Law & Order: Criminal Intent brought in respective audiences of 1.81m (7.4%) and 1.03m (5.5%) from 9pm.

Overall, ITV1 won primetime with 25.5% against BBC One's 17.9%. BBC Two came in third with 6.3%, followed by Channel 4 with 5.9% (+1: 0.8%) and Channel 5 with 5%.

Elsewhere, the biggest multichannel audience of the night went to live coverage of Birmingham's Carling Cup victory against West Ham United, which pulled in 1.02m (4.4%) on Sky Sports 1 from 7pm.

BARB ratings data supplied by Attentional

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