TV
Almost 9 million UK mobile phone owners participated in reality TV voting in January, according to new ratings data.
The figure represents 21.8% of mobile owners and puts the UK significantly ahead of both Germany and the USA, where voting stood at 12.1% (5 million) and 7% (12.3 million) respectively.
"The prevalence of reality shows such as I'm A Celebrity Get Me Out Of Here, Big Brother and X Factor in the UK is clearly changing mobile phone behaviour," said Paul Goode, a senior analyst at measurement firm M:Metrics. "TV programmes around the globe have been seeking new ways to engage with their audiences using various interactive platforms, and clearly, the British have chosen to use their mobile phones."
The figure represents 21.8% of mobile owners and puts the UK significantly ahead of both Germany and the USA, where voting stood at 12.1% (5 million) and 7% (12.3 million) respectively.
"The prevalence of reality shows such as I'm A Celebrity Get Me Out Of Here, Big Brother and X Factor in the UK is clearly changing mobile phone behaviour," said Paul Goode, a senior analyst at measurement firm M:Metrics. "TV programmes around the globe have been seeking new ways to engage with their audiences using various interactive platforms, and clearly, the British have chosen to use their mobile phones."
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