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Sky1's 'Mad Dogs' entertains 960k

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The cast of Mad Dogs

© Sky

Sky1's new drama series Mad Dogs premiered with 960,000 on Thursday evening, while ITV's Marchlands lost viewers, the latest audience data has revealed.

Mad Dogs, starring John Simm, Philip Glenister, Max Beesley and Marc Warren, averaged 967k (4%) for Sky1 in the 9pm hour, the second biggest multichannel audience of the night.

Also in the 9pm hour, ITV's new drama Marchlands continued with 5.53m (22.9%), down 660k on last week's debut episode. A further 136k (0.8%) watched on ITV1 +1.

Earlier on ITV1, Tonight: Too Old For TV? - presented by Miriam O'Reilly, who last month won a landmark age discrimination case against the BBC, had 3.19m (14%) from 7.30pm and 20k (0.1%) on timeshift.

On BBC One, The One Show grabbed 4.35m (20.4%) from 7pm. Documentary series Human Planet captivated 4.54m (18.6%) in the 8pm hour, before the comedy double of Come Fly With Me and Not Going Out amused 3.88m (16%) and 3.74m (15.6%) respectively. Later, Question Time brought in 2.64m (20.9%) from 10.45pm.

Channel 4's Relocation, Relocation located 1.78m (7.3%) in the 8pm hour and 262k (1.1%) on timeshift. Rome Wasn't Built In a Day mustered 1.38m (5.7%) from 9pm and 149k (0.8%) on +1. Topical news programme 10'Clock Live was seen by 790k (4.5%) and 107k (1.1%) on +1.

Over at BBC Two, The Culture Show fetched 790k (3.6%) in the 7pm hour, before The Hairy Bikers: Mums Know Best served up 1.91m (7.8%) from 8pm. George VI: The Reluctant King captivated 2.29m (9.5%) in the 9pm hour and Victorian Pharmacy grabbed 790k (4%) from 10pm.

Channel 5's Top Trumps: Earthmovers took 688k (3%) from 7.30pm, before Julius Caesar: Rome Unwrapped had 649 (2.7%). Justin Lee Collins: Turning Japanese appealed to 799k (3.3%) in the 9pm hour and a screening of Just Cause brought in 681m (4.8%) from 10pm.

Overall, ITV1 won primetime with 23.9% against BBC One's 21.4%. BBC Two came in third with 6.4%, ahead of Channel 4 with 5.4% (+1: 0.8%) and Channel 5 with 2.9%.

Elsewhere, Celebrity Juice pulled in 955k (5%) on ITV2 from 10pm and 219k (2%) on timshift. Skins slumped to 534k (3%) on E4 in the 10pm hour and 136k (1.3%) on +1.

BARB ratings data supplied by Attentional

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