TV
The CW -- America's new fifth terrestrial network being created out of a merger between The WB and UPN -- has confirmed that it plans to stick with its current moniker.
Despite being mockingly called "The WC" in some quarters, the network's entertainment chief Dawn Ostroff has revealed that the name already has close to 50% recognition among The CW's 18-34 demographic.
The network has also started indicating which shows will be returning for the 2006-07 TV season. Everwood, Reba, Everybody Hates Chris, Veronica Mars, Gilmore Girls, Supernatural and One Tree Hill have all been mentioned on promo leaflets for the network's launch.
Also among announcements from The CW were confirmations on 27 new station affiliates; the network now has around 66% US terrestrial coverage.
Despite being mockingly called "The WC" in some quarters, the network's entertainment chief Dawn Ostroff has revealed that the name already has close to 50% recognition among The CW's 18-34 demographic.
The network has also started indicating which shows will be returning for the 2006-07 TV season. Everwood, Reba, Everybody Hates Chris, Veronica Mars, Gilmore Girls, Supernatural and One Tree Hill have all been mentioned on promo leaflets for the network's launch.
Also among announcements from The CW were confirmations on 27 new station affiliates; the network now has around 66% US terrestrial coverage.
More: TV, USA TV: 2006 Upfronts
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