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'Benidorm' 'leads to rise in holiday bookings'

By
Mary and Lesley in Benidorm

© ITV

The popularity of ITV1 comedy Benidorm has reportedly caused a surge in holidaymakers booking breaks to the Spanish resort.

The show, which recently returned for its fourth series with record ratings of 7.31m, apparently leads to a 159% rise in interest on travelsupermarket.com when it airs at 9pm on Fridays.

Spokesman Bob ­Atkinson said: "People love to be inspired by films, TV and celebrities for their holidays and it's great to see such a surge of interest in Benidorm.

"It is enjoying a bit of a ­renaissance and represents great value at the moment."

However, Sebastian Fernandez of ­Benidorm council said that the show depicts "negative images of people ­drinking too much, taking drugs and having sex in public".

The current series has featured cameos from the likes of Cilla Black and Loose Women star Denise Welch.

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