The former glamour model's planned appearance on the programme was among a number of engagements booked today to promote the launch of her new Sky Living reality show tonight.
Price was due to join presenters Sian Williams and Charlie Stayt to discuss the fly-on-the-wall series at 8.30am. However, the show's official Twitter account confirmed that she had failed to arrive at the studio on time.
"Apologies for those tuning in for @MissKatiePrice," a message on the feed read. "She's not made it to the building."
The 32-year-old later explained: "Apologies to BBC about not making Breakfast News. Was stuck in traffic having left home at seven to be there."
Price's new show Katie begins at 9pm on Sky Living tonight.
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