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'The Apprentice' soars past 7 million

By
Lord Alan Sugar in The Apprentice boardroom

© BBC

The Apprentice climbed to almost 7.5m on Wednesday night, as ITV1's Injustice again lost viewers, the latest audience data has revealed.

The firing of the latest candidate after the rubbish collection challenge was seen by 7.49m (30.3%) on BBC One in the 9pm hour, up 1.2m week-on-week. Spinoff show The Apprentice: You're Fired! appealed to 2.99m (14.7%) on BBC Two from 10pm.

Anthony Horowitz's drama Injustice slumped to 3.76m (15.2%) on ITV1 in the 9pm hour, down 520k on the previous night's episode. A further 252k (1.4%) watched the show on ITV1+1.

Waterloo Road took 5.26m (25.4%) on BBC One from 7.30pm, while Poms In Paradise mustered 3.3m (16.5%) on ITV1. You've Been Famed and Famous entertained 2.97m (13.8%) in the 8pm hour.

New comedy In With The Flynns, starring Will Mellor and Warren Clarke, premiered with 4.09m (18.9%) on BBC One from 8.30pm. Documentary series Mugged shocked 1.13m (9.1%) on ITV1 from 10.45pm.

On BBC Two, Escape to the Country mustered 1.08m (5.6%) between 7pm and 7.30pm. Springwatch captivated 2.69m (13%) from 7.30pm, while 104k (0.5%) watched on the BBC HD channel. Springwatch Unsprung grabbed 2.52m (11.7%) from 8.30pm and Wonderland entertained 930k (3.8%) in the 9pm hour.

Channel 4's Embarrassing Bodies educated 1.84m (8.6%) in the 8pm hour and 278k (1.1%) on +1. 24 Hours in A&A appealed to 2.07m (8.4%) from 9pm and 518k (2.9%) on +1. Desperate Housewives grabbed 900k (5%) from 10pm and 122k (1.2%) an hour later.

Pawn Stars entertained 549k (2.7%) on Channel 5 from 7.30pm, before Giant Animal Moves was seen by 611k (2.9%) in the 8pm hour. NCIS and Law & Order: Criminal Intent mustered 1.89m (7.6%) and 1.17m (6.4%) respectively from 9pm.

Overall, BBC One owned primetime with 24% against ITV1's 16.2% (+1: 0.6%). BBC Two came in third with 8.9%, followed by Channel 4 with 6.5% (+1: 1.3%) and Channel 5 with 4.8%.

Elsewhere, highlights of the Isle of Man TT 2011 averaged 652k (2.9%) for ITV4 in the 9pm hour, while Hidcote: A Garden For All Seasons enchanted 538k (2.2%) on BBC Four.

BARB ratings data supplied by Attentional

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