The model was rumoured to have landed her own reality series following claims that she'd had an affair with married footballer Ryan Giggs.
However, she will now search for love on Channel 5's UK version of The Bachelorette, according to the Daily Star.
A source said: "Imogen has what it takes to become one of our biggest stars. She looks great and the camera loves her. It will be TV gold."
Charlotte Church's rugby player-ex Gavin Henson is currently starring in The Bachelor on the same channel.
"Gavin's show has been a huge hit and it is only natural to make a Bachelorette version," the source added.
A similar show titled Imogen Finds A Husband was previously being shopped around to the major broadcasters.