ITV1's 'Red or Black?' loses nearly 2m viewers

New ITV1 gameshow Red or Black? haemorrhaged viewers on Sunday evening, while the channel's Fred West drama launched with 4.5m, the latest audience data has revealed.

Simon Cowell's Red or Black? averaged 4.47m (21.3%) for ITV1 between 6.45pm and 8pm, down nearly 2m viewers on its debut episode in the previous evening. An additional 140k (0.6%) watched the show on timeshift.

Red or Black? returned from 8.30pm with 5.55m (21.1%) and 169k (0.6%) on +1, as carer Kevin Cartwright became the second £1m winner after correctly choosing red in the final wheel spin.

After the show, Dominic West's hypnotic portrait of serial killer Fred West in new drama mini-series Appropriate Adult opened with 4.53m (18.1%) and 381k (2.3%) on +1.

Nature's Miracle Babies appealed to 3.81m (19.4%) on BBC One from 6.30pm, before Countryfile commanded 5.62m (23.3%) from 7.30pm. Inspector George Gently investigated a healthy 6.47m (24.8%) for BBC One between 8.30pm and 10pm.

A repeat of Harry's Arctic Heroes fetched 900k (4.4%) from 6.30pm, before Dragons' Den did the business with 2.8m (10.8%) from 8pm and 180k (0.7%) on BBC HD. World's Most Dangerous Roads was enjoyed by 2.17m (8.3%) in the 9pm slot and 144 (0.5%) in HD, and Grumpy Guide To... nabbed 1.97m (10.3%).

World athletics coverage ran away with 990k (4.6%) on Channel 4 in the 7pm hour and Back From the Dead educated 1.19m (4.6%) from 8pm, along with 209k (0.8%) on +1. The terrestrial premiere of Chris Morris's Four Lions engaged 1.83m (8.1%) from 9pm and 415k (3%) on +1.

A showing of Spider-Man 2 pulled in 1.47m (6.5%) between 6.30pm and 9pm, before Celebrity Big Brother stayed strong with 2.5m (9.5%) in the 9pm slot. Celebrity Big Brother's Bit On The Side had 245k (1.3%) on 5* from 10pm.

Overall, BBC One edged primetime with 22.2% against ITV1's 20.3% (+1: 1%) and BBC Two's 8.5%. Channel 5 came next with 7%, followed by Channel 4 with 6.3% (+1: 0.8%).

On the multi-channels, spinoff show Xtra Factor mustered 778k (4.5%) on ITV2 from 6.30pm and 226k (1.1%) on +1. Strike Back: Project Dawn continued with 496k (1.9%) on Sky1 in the 9pm hour.

BARB ratings data supplied by Attentional