'Red or Black?' could get second series, says ITV chief executive Adam Crozier

Simon Cowell's Red or Black? could return to ITV1, with changes made to the gameshow's format, it has been revealed.

Shown earlier this month, the programme offered seven contestants the chance to win £1 million each night. However, despite four players winning the top prize, ratings for the series dipped as low as 3.8m throughout the week.

However, Broadcast reports that ITV chief executive Adam Crozier has told the RTS Cambridge Convention that Red or Black? would undergo changes if it is to return for a second run.

Defending the Ant & Dec-hosted programme, Crozier pointed out that it had attracted more viewers than the first episodes of either X Factor or Britain's Got Talent.

He stated that it had "delivered a fantastically young and valuable advertising audience", and insisted that it had been a "smash online", where viewers were invited to play alone. "It really caught the imagination," he said.

Crozier added: "There are some things we would do differently - ways you could change the programme - but there are long term brands you have to invest in."

Asked to confirm a recommission, Crozier said that that would have to be "a question for Peter Fincham", the broadcaster's director of TV, channels and online.

> Red or Black? format dismissed by ITV in 2003
> Simon Cowell: 'ITV delighted with Red or Black? despite Nathan Hageman controversy'

Watch a player spin for £1m on Red or Black?