Coverage of the awards, which recognise ordinary people who have made an outstanding contribution to society, averaged 5.61m (24.1%) on ITV1 from 8pm and 213k (1%) on +1.
Series three of The Only Way Is Essex continued with 880k (4.7%) on ITV2 from 10pm, along with a further 128k (1.4%) on timeshift.
BBC Three's The Fades, a six-part horror drama starring Iain De Caestecker and Lily Loveless, averaged 514k (2.2%) in the 9pm hour and 78k (0.3%) on BBC HD.
Planet Dinosaur slumped to 2.67m (11.8%) on BBC One from 8.30pm. Afterwards, Len Goodman's turn on Who Do You Think You Are? mustered 4.34m (18.2%). Ask Rhod Gilbert pulled in 1.38m (11.5%) from 10.45pm.
Escape to the Country appealed to 1.8m (8.6%) on BBC Two in the 7pm hour, before All Roads Lead Home fetched 1.63m (7.3%) from 8pm. Dragons' Den captivated 920k (3.9%) from 9pm and Rab C Nesbitt amused 1.99m (10.3%) from 10pm.
Channel 4's Location, Location, Location located 2.34m (10.4%) in the 8pm hour and 218k (0.9%) on +1. Grand Designs built 2.48m (10.4%) and on 343k (2%) on timeshift. Fresh Meat continued with 1m (5.6%) from 10pm and 131k (1.5%) an hour later.
Highland Emergency took 578k (2.7%) on Channel 5 from 7.30pm, before Ultimate Emergency fetched 843k (3.8%) in the 8pm slot. Law & Order: Criminal Intent had 938k (3.9%) from 9pm.
Big Brother continued on Channel 5 with 1.36m (7.8%) in the 10pm hour, and Big Brother's Bit On The Side entertained 352k (4.1%) on 5* from 11pm.
Overall, ITV1 won primetime with 23.2% (+1: 0.7%) against BBC One's 17%. Channel 4 came in third with 7.7% (+1: 0.9%), followed by BBC Two with 6.9% and Channel 5's with 4.1%.
Elsewhere, Mount Pleasant amused 370k (1.6%) on Sky1 from 9pm and a screening of Steptoe and Son Ride Again took 647k (2.8%) on ITV3 from 10pm.
BARB ratings data supplied by Attentional