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'Pride of Britain Awards 2011' scoop 5.6m on ITV1

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The Pride of Britain Awards 2011: Rochelle Wiseman and Una Healy of The Saturdays

© PA Images / Ian West/PA Wire

The Daily Mirror's Pride of Britain Awards 2011 proved popular on Wednesday evening, while The Only Way Is Essex stayed strong on ITV2, the latest audience data has revealed.

Coverage of the awards, which recognise ordinary people who have made an outstanding contribution to society, averaged 5.61m (24.1%) on ITV1 from 8pm and 213k (1%) on +1.

Series three of The Only Way Is Essex continued with 880k (4.7%) on ITV2 from 10pm, along with a further 128k (1.4%) on timeshift.

BBC Three's The Fades, a six-part horror drama starring Iain De Caestecker and Lily Loveless, averaged 514k (2.2%) in the 9pm hour and 78k (0.3%) on BBC HD.

Planet Dinosaur slumped to 2.67m (11.8%) on BBC One from 8.30pm. Afterwards, Len Goodman's turn on Who Do You Think You Are? mustered 4.34m (18.2%). Ask Rhod Gilbert pulled in 1.38m (11.5%) from 10.45pm.

Escape to the Country appealed to 1.8m (8.6%) on BBC Two in the 7pm hour, before All Roads Lead Home fetched 1.63m (7.3%) from 8pm. Dragons' Den captivated 920k (3.9%) from 9pm and Rab C Nesbitt amused 1.99m (10.3%) from 10pm.

Channel 4's Location, Location, Location located 2.34m (10.4%) in the 8pm hour and 218k (0.9%) on +1. Grand Designs built 2.48m (10.4%) and on 343k (2%) on timeshift. Fresh Meat continued with 1m (5.6%) from 10pm and 131k (1.5%) an hour later.

Highland Emergency took 578k (2.7%) on Channel 5 from 7.30pm, before Ultimate Emergency fetched 843k (3.8%) in the 8pm slot. Law & Order: Criminal Intent had 938k (3.9%) from 9pm.

Big Brother continued on Channel 5 with 1.36m (7.8%) in the 10pm hour, and Big Brother's Bit On The Side entertained 352k (4.1%) on 5* from 11pm.

Overall, ITV1 won primetime with 23.2% (+1: 0.7%) against BBC One's 17%. Channel 4 came in third with 7.7% (+1: 0.9%), followed by BBC Two with 6.9% and Channel 5's with 4.1%.

Elsewhere, Mount Pleasant amused 370k (1.6%) on Sky1 from 9pm and a screening of Steptoe and Son Ride Again took 647k (2.8%) on ITV3 from 10pm.

BARB ratings data supplied by Attentional

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