The Davina McCall-hosted gameshow started a new run with 1.2m (7.3%) on Channel 4 from 10pm and 108k (1.3%) on +1.
Channel 4's coverage of The Turner Prize 2011 enthralled 280k (1.1%) from 8pm, before Dispatches fetched 670k (2.5%). The Great British Property Experiment built 1.72m (6.8%) from 9pm and 263k (1.5%) on timeshift.
Young Apprentice was seen by 3.82m (15.1%) on BBC One in the 9pm hour, as James McCullagh and Zara Brownless were put into next week's final by Lord Alan Sugar.
However, the show was outperformed by I'm a Celebrity...Get Me Out of Here!, which gathered 6.03m (23.8%) on ITV1 from 9pm and 246k (1.4%) on +1.
Earlier, Inside Out investigated 3.67m (15.6%) on BBC One from 7.30pm, and Little England welcomed 3.36m (13.3%) on ITV1 from 8pm. Panorama: The Truth About Supermarket Price Wars educated 4.52m (17.1%) on BBC One from 8.30pm and Question of Sport quizzed 2.59m (17.5%) from 10.45pm.
BBC Two's The Big Bread Experiment served up 1.46m (6.3%) in the 7pm slot, before University Challenge and MasterChef: The Professionals thrilled 3.16m (12.4%) and 2.81m (10.6%) respectively in the 8pm hour. RBS: Inside the Bank That Ran Out of Money had 1.48m (5.9%) from 9pm and Never Mind the Buzzcocks amused 1.63m (8%) from 10pm.
How Do They Do It? took 489k (2.1%) on Channel 5 from 7.30pm and The Gadget Show switched on 1.24m (4.8%) in the 8pm slot. Charley Boorman's Extreme Frontiers attracted 957k (3.8%) from 9pm, before a screening of Shadow Man captivated 492k (3.6%).
Overall, ITV1 dominated primetime with 24.5% (+1: 0.5%) against BBC One's 19.8%. BBC Two came third with 7.7%, ahead of Channel 4's 4.4% (+1: 0.7%) and Channel 5's 3.3%.
On the multi-channels, coverage of Fulham's victory against Liverpool in the Premier League was seen by 1.03m (4.3%) on Sky Sports 1 from 7pm.
Victoria Coren's Only Connect stayed popular, attracting 711k (2.7%) to BBC Four from 8.30pm. Afterwards, The Golden Age of Trams: A Streetcar Named Desire enchanted 721k (2.8%).
Sky1's Terra Nova continued with 553k (2.1%) from 8pm.
BARB ratings data supplied by Attentional