Let's Get Gold will run in summer 2012 for three episodes, stripped across consecutive nights.
The series will see sporting teams from across the UK battle it out, to impress a panel of celebrity pundits and sports stars.
Across the three nights, 15 teams will compete to transform their sport into the most spectacular and entertaining routine.
"With the Olympics just around the corner and sport fever hitting the UK, this show provides the stage for local sporting teams to show off their skills and sporting prowess in breathtaking performances," said Kay.
The winning team will be rewarded with a £100,000 prize and will be judged on their technique, skill and athleticism, as well as their creativity, style and flair.
Kay added: "With a huge cash prize up for grabs and an all-star panel of famous pundits from the worlds of showbiz and sport, this series promises to be the ultimate sporting battle."
Let's Get Gold was devised by Sebastian Scott (The Friday Night Project) and developed by Superhero TV. The show is a Superhero/Thames co-production.