The Britain's Got Talent winners will be on a panel for Top Dog Model.
The pair will form part of the series that will aim to find a new talented canine, in order to secure a dog modelling contract.
An ITV spokesman said: "We want to include pooches of all varieties, shapes and size – along with their owners – in this new exciting series."
Pudsey and his owner Ashleigh Butler have recently flown to the US to film several TV appearances on shows including America's Got Talent, The Tonight Show With Jay Leno and Good Morning America.
Simon Cowell posted a photo of him with Pudsey on his private jet as they flew to the US yesterday (July 8).
Ashleigh & Pudsey recently signed up to star in a Woking pantomime production of Dick Whittington.