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'Who Wants to Be a Millionaire?' sheds viewers for final instalment

By
Chris Tarrant on Who Wants To Be A Millionaire

© ITV

Who Wants to Be a Millionaire? ended with an audience of 3.3 million on Wednesday night (July 11), overnight data reveals.

Over the course of three nights, the classic version of the gameshow lost 750,000 viewers, logging 3.17m (14.6%) for ITV1 for its last edition at 9pm (+1: 155k/0.9%).

The Town That Never Retired, part of BBC One's elderly season, topped the hour with 3.53m (16.2%), while 24 Hours in A&E took 2.12m (9.7%) for Channel 4 (+1: 581k/3.2%). BBC Two's Secret History of Our Streets (1.94m/8.9%) and NCIS (1.67m/7.7%) also aired.

DIY SOS: The Big Build secured another slot victory for BBC One with 4.2m (20.8%) at 8pm, beating Super Tiny Animals's 3.09m (15.2%) for ITV1 (+1: 156k/0.7%), BBC Two's Volcano Live (2.04m/10%), Channel 5's Building the London Underground (1.31m/6.4%), and Embarrassing Bodies's 1.08m (5.4%) for Channel 4 (+1: 292k/1.3%).

Finally, Big Brother entertained 1.26m (6.9%) on Channel 5, while documentary Show Me Your Money interested 1.15m (6.5%) on Channel 4 at 10pm (+1: 301k/3.2%).

Overall, ITV1 edged a primetime victory largely thanks to its 7pm soap hour, averaging 18.7% (+1: 0.8%) against BBC One's 18.4%. BBC Two won the race for third with 6.8%, pipping Channel 4's 6.3% (+1: 1.6%), and Channel 5's 5.6% (+1: 0.3%).

BARB ratings data supplied by Attentional

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