Government announces digital TV initiative

Douglas Alexander, E-Commerce Minister, and Kim Howells, Broadcasting Minister, today outlined steps to further increase the takeup of digital television in the UK with the publication of the draft Digital TV Action Plan.

The draft plan is a consultative document for key stakeholders and government to work together to develop a pathway towards a digital future. Today’s document includes plans to:

» extend the boosting of power of terrestrial Digital TV signals to improve quality and the reliability of coverage;

» extend terrestrial Digital TV geographical coverage so that 72% of households have the potential to access all channels and 84% can access digital channels from BBC, ITV and Channel 4;

» launch a pre-Christmas Digital TV publicity campaign to increase the knowledge of retailers and consumers; and,

» appoint a Digital TV Team Leader to act as a focal point for work on Digital TV.

A release from the department said: "A third - 8 million - of UK households already watch Digital TV and the majority of the population could receive existing free to air channels with a set top box. Digital TV increases choice and quality of picture and sound, with a wider choice of programmes and access to the Internet. It also offers a wide range of new interactive services such as home banking and shopping. Today the Government also announced the launch of a dedicated website www.digitaltv.culture.gov.uk, which will bring clear, up to date information on Digital TV including what it is and how to connect. It will answer frequently asked questions and provide advice for different groups of people."

Douglas Alexander said: “UK broadcasters, manufacturers, retailers and viewers have already put the UK at cutting edge of the Digital TV revolution. One in three households already have access to digital services and our aim is to ensure that the UK keeps the most dynamic and competitive market for Digital TV.

“These plans signal the next phase of the Digital TV revolution, aiming to extend the benefits more widely, opening up new opportunities for entertainment, education and information.

“Both Government and Industry have roles to play in advancing Digital TV. Today’s announcement marks the next step by the Government.???

Kim Howells said: “Digital TV brings more entertainment and more of the unusual and interesting into our homes. But while we have only so much time to watch TV, viewers can now watch more of what they really want, not what they don't - that's the Digital TV offer.

“These plans should help to increase the momentum in Digital TV development both for the broadcasting industry and the viewers at home.???

The draft Action Plan went on to say that its action would be able to "make switchover possible in 2006-2010".