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'Fifty Shades of Grey' Channel 4 show exceeds 2m in late slot

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E L James: Fifty Shades of Grey
Channel 4's documentary on the erotic novel Fifty Shades of Grey was a popular alternative to the Olympics on Sunday night (July 30).

Sex Story: Fifty Shades of Grey was the broadcaster's best-rated show of the night with 1.8m (9.4%) and 353k (3.5%) on timeshift.

Thelma's Gypsy Girls preceded the programme with a decent 1.72m (6.8%), adding a further 385k (2%) on +1.

On a night dominated by the BBC's Olympics coverage, Once Upon a Time stayed steady with 890k (3.5%) for Channel 5 at 8pm, after which Big Brother climbed to 1.14m (5%) and 159k (0.8%) on +1.

Elsewhere, ITV's new factual series The Zoo kicked off with 2.41m (9.4%) at 8pm (+1: 133k/0.5%), while The Dark: Nature's Nightmare World interested 1.79m (7.1%) on BBC Two.

BBC One easily topped the night with a primetime share of 27.9%, far ahead of ITV1's 8.6% (+1: 0.4%), BBC Two's 7% and Channel 4's 6.3% (+1: 1%). BBC Three's 6.1% was enough to trump Channel 5, which had just 3.8% (+1: 1%).

Family Guy's 1m (8.2%) at 11.05pm ensured BBC Three programmes took all five top positions in the day's multichannel programme league table.

BARB ratings data supplied by Attentional

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