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Celebrity Big Brother launches to 2.7 million viewers

By
Martin Kemp
Celebrity Big Brother Summer 2012 Launch held at  Elstree Studios.
London, England - 15.08.12
Mandatory Credit: Daniel Deme / WENN.com

© Daniel Deme / WENN.com

The launch of the latest series of Celebrity Big Brother drew 2.7 million viewers.

Across the two hours, the reality show was watched by 2.6m (12.4%) live from 9pm on Channel 5, while an additional 100k (0.7%) caught it on timeshift. This was a dip from the premiere for the January series, which grabbed 3.5 million.

An average of 1.7m (14%) continued watching from 11pm, with 712k (10.3%) sitting through Bit on the Side from 11.30pm.

Earlier on Channel 5, Britain's Strangest Pets took 1.18m (5.5%).

ITV1's coverage was dominated by international football - England's 2-1 win over Italy - which averaged 4.05m (18.3%).

On BBC One, The Flowerpot Gang drew 3.43m (15.9%) and Who Do You Think You Are? attracted 4.7m (20.1%).

BBC Two aired Escape to the Country (1.54m/7.6%), Restoration Home (2.06m/9.5%), Vexed (1.1m/4.7%) and The Culture Show at the Edinburgh Festival (451k/2.3%).

Channel 4's Superscrimpers: Waste Not, Want Not was seen by 1.19m (5.5%) with 150k (0.6%) on +1. 24 Hours in A&E followed with 2.05m (8.7%) from 9pm (+1: 313k/1.7%) and Sex Story: Fifty Shades of Grey had 968k (5.4%) with 169k (1.8%) on timeshift.

Overall, BBC One secured primetime with 21.5% ahead of ITV1's 17.8% (+1: 0.3%). Channel 5 enjoyed third place with 8.3% (+1: 0.2%) beating BBC Two's 6.3% and Channel 4's 5.9% (+1: 0.9%).

On the multichannels, ITV2's The Only Way Is Essex appealed to 669k (3.5%) from 10pm (+1: 216k/2.1%).

BARB ratings data supplied by Attentional

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