'The Exclusives' axed by ITV2: "Flops are painful," says boss

 |  By  |  5 comments
ITV Digital boss Angela Jain has confirmed that journalism reality show The Exclusives will not return.

The series was a ratings flop for ITV2 earlier this year, and Jain claimed that the show was correctly "unfavourably compared" to BBC One's The Apprentice.

'The Exclusives' Contestants: Eleanor Henman

© ITV / Two Four

ITV2 logo

© ITV



Defending her commissioning of the show, Jain said: "Flops are painful. They are awful. But this job is a bit of a crapshoot. You never know what's going to work."

Giving her reasoning for the show's underwhelming ratings, Jain said: "We work in a world that is quite elitist and in reality lots of people don't care about the world of showbiz scoops outside the media world of London.

"I think I underestimated how alienated the audience would be by it."

Londoner Ellie Henman, 23, was the winner of The Exclusives and earned a job at Bauer Media.
5 comments

Loading...