Digital Spy

Search Digital Spy
5

TV News

UKTV gets 'dynamic redesign' for 21st birthday

By
UKTV has unveiled its modern new look, which marks the media company's 21st birthday.

The redesign is part of the network's plans to reintroduce its company brand to viewers, and will go live on Tuesday, March 26.

UKTV logo

© UKTV

UKTV



"The reintroduction of UKTV's network brand enforces the value of our considerable scale and standing in the TV industry, and will clearly guide our 42 million viewers through our programmes and channels, with the new network marque becoming a recognisable emblem of quality and creativity," said UKTV Chief Executive Darren Childs.

"Strengthening of our network status will cement UKTV's partnerships with our increasing number of new and incumbent platforms - Freeview, Sky, Virgin Media, BT Vision, TalkTalk and our own direct On Demand services - as well as increasing our profile internationally throughout the 200 territories that we now supply with our programming."

The UKTV brand will now appear on cross-promotion menus, in programme opening and closing credits, for co-branded consumer advertising, and throughout all B2B communications.

UKTV

© UKTV

UKTV



UKTV's network brand hasn't appeared on TV since 2008, after they finished launching the Dave and Watch channels.

"Imagination and challenging convention is at the heart of UKTV's business so it was essential that this was reflected in our new identity," said UKTV's Marketing Director Simon Michaelides.

"The new turquoise cloud-like logo has been designed to create a sense of energy and creativity, and allows people to interpret the form in their own way as it moves. The heart of UKTV's ethos is to 'Imagine more' which has now become our call to action."

You May Like

Comments

Loading...