TV

'Great British Bake Off' winner 'could make £500k'

Published Wednesday, Oct 17 2012, 08:45 BST | By Tom Eames | Add comment

John Whaite has been tipped to make hundreds of thousands of pounds since winning The Great British Bake Off.

The law graduate was crowned the winner of the BBC Two series yesterday (October 16) over James Morton and Brendan Lynch.

Great British Bake Off 2012 contestants: John Whaite

Great British Bake Off 2012 contestants: Judges Paul Hollywood and Mary Berry

Whaite is expected to earn around £500,000 by this time next year, according to The Sun.

A book deal has already been agreed, while the 23-year-old could "make it big" through TV and merchandise deals.

PR expert Max Clifford said: "If he takes the right advice, John could make half a million in the next year. If he doesn't build up a reputation in that time, he's lost his chance."

Speaking after his win, Whaite said: "I feel faint. I feel really queasy about it. It's not sinking in. I cannot believe it, I'm so happy."

Digital Spy breakfast show - watch Anna Williamson discuss the day's biggest stories including Girls Aloud, X Factor and The Great British Bake Off: