Now hosted alone by 'Sexiest Silver Fox' Phillip Schofield, ITV's classic couples game show entertained 4.39 million (a 19.8% share) as well as 246,000 on ITV1 +1.
Meanwhile, the BBC's consumer programme could only draw 4.14m (18.8%), unexpectedly falling a million on last week's audience.
But ITV couldn't quite take its dominance into the 9pm hour, as Brazil with Michael Palin (4.16m/18.1%) beat DCI Banks - which had 4.13m (18%) and 236k on +1.
Elsewhere, Sky Sports 1's full three-hour coverage of Chelsea and Manchester United's nine-goal Carling Cup thriller scored 1.56m (7.2%), while Autumnwatch (2.18m/9.9%) topped BBC Two's night, Grand Designs interested 2.4m (10.5%) on Channel 4 (+1: 390k), and Dallas slumped to a new low of 953k (4.2%).
Overall, ITV1 gained another Wednesday primetime victory with 21.8% (+1: 1%), beating BBC One (18.9%). Sky Sports 1 stormed into third place with 6.8%, just ahead of BBC Two's 6.4%. Channel 4 followed with 5.9% (+1: 0.8%), leaving Channel 5 last with 3.4% (+1: 0.2%).
The Only Way Is Essex attracted 737k (4.2%) for ITV2 in its usual 10pm slot, ranking as the night's second most-watched multichannel broadcast.
BARB ratings data supplied by Attentional