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FX rebrands as FOX for 2013: Reveals new show lineup

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UK entertainment channel FX, which hosts shows such as The Walking Dead and American Horror Story, will be rebranded in 2013 as FOX.

FOX International Channels announced the news today, alongside a fresh batch of shows and acquisitions for the channel, which is attempting to broaden its schedules.

Rick Grimes from 'The Walking Dead'

© AMC

American Horror Story: Asylum - promo poster

© FX



The channel has increased its audience share in recent years with critical and popular hits such as The Walking Dead, NCIS, True Blood and Dexter.

Joining the show's schedules are US stand-up Louis CK's Emmy-award winning sitcom Louie, Rikki Lake's chatshow, US sitcom Men at Work and the first UK airing of season two of The Increasingly Poor Decisions of Todd Margaret, a comedy mini-series starring Jon Hamm, Sharon Horgan and Will Arnett.

The channel will also be airing David S Goyer's Da Vinci's Demons in 2013.

Jason Thorp, EVP content Europe and managing director (UK & Africa) at FIC UK, said: "FOX has always been behind the spirit and success of FX. Now is the time for us to reward viewers by adding even more unmissable new content under a brand name recognised globally for delivering smart entertainment with an edge."

Jon Simkin, director of channels & operations, BSkyB, said: "FX is a channel that our customers value and we are confident they will continue to respond to the high-quality range of US drama and comedy as it becomes FOX. We're delighted to also offer our customers FOX on the move through Sky Go and on demand."

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