'X Factor' to become an ITV drama
Rock Rivals is a fictional look behind the scenes of a TV talent show, and is being produced in association with Cowell's own company, Syco TV.
Brian Park, managing director of Shed Productions, said: "Rock Rivals has a real buzz to it and promises to be a worthy successor to Footballers’ Wives - a blitzy combination of wild characters and pacey plots set against a world of ruthless ambition."
"We are absolutely thrilled that Simon Cowell is on board as only he can provide that unique insight of what it is like to be at the epicentre of a world-wide phenomenon," he added.
The show will tell the story of two celebrity judges whose marriage falls apart and descends into a 'War of the Roses' feud, on and off-camera.
Cowell said: "I am very excited about this show, the idea is brilliant and Shed Productions have a proven track record of making these type of shows very popular - think X Factor meets Dallas."
The series will be shot over the summer and delivered to ITV in late Autumn. With Cowell’s high profile in the US, the producers hope there will be a US commission from the UK format. Talks are presently taking place with US studios.
Sally Haynes, deputy controller of ITV Drama, said: "The ongoing appeal for this type of talent show presents a ripe opportunity for a modern fun drama that transports us backstage into the heady and fabulous extremes of the music business."