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Jeremy Piven drama 'Mr Selfridge' opens shop door to 6.9m on ITV

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Mr Selfridge, ITV's new period drama about the founder of the London department store, premiered with prestigious ratings on Sunday night (January 6).

Starring Jeremy Piven and Katherine Kelly, the lavish series opened its doors to a bumper audience of 6.86 million (26.7%) between 9pm and 10.30pm, with a further 521,000 watching on ITV1 +1.

'Mr Selfridge' still

© ITV



ITV's Mr Selfridge won its first clash with BBC One's Ripper Street, which held a decent 5.37m (19.9%) in the 9pm hour.

Earlier in the evening, Dancing on Ice returned with 7.77m (30.5%) from 6.15pm, down on last year's launch show by nearly a million viewers. The performance show added 289k on ITV1 +1.

Then at 8.30pm, Pamela Anderson's departure in The Skate Off earned the network 6.96m (25%) and 224k on timeshift, a superior audience to 2012's first results show.

Sandwiched between the skating format, All Star Family Fortunes attracted a healthy 6.4m (23.8%) as Vernon Kay achieved his second ratings victory of the weekend after Saturday's Splash!.

Dancing on Ice: Pamela Anderson and Matt Evers

© Matt Frost/ITV/Rex Features

Let's Go Gold: Vernon Kay














Meanwhile, BBC One's early evening lineup of Countryfile and Antiques Roadshow managed impressive audiences of 6.13m (23.2%) and 6.08m (22.2%) at 7pm and 8pm respectively.

Channel 4's premiere of 2011 Margaret Thatcher biopic The Iron Lady, starring Meryl Streep, pulled in 1.79m (7.7%) from 9pm (+1: 279k), but The Hotel took the spoils with 2.17m (7.9%) an hour earlier in the 8pm slot.

Elsewhere, a steamy edition of Celebrity Big Brother soared to 2m (7.4%) in Channel 5's 9pm slot, adding 194k an hour later.

Over on BBC Two, the last ever episode of Fawlty Towers amused 1.39m (5.2%) and was the channel's best-rated broadcast of the night.

Fawlty Towers

© Rex Features

ITV1 logo

© ITV



Overall, ITV1 reigned victorious in primetime with 25.9% (+1: 1.2%) against BBC One's 20%. Channel 4 followed in third place with 6.6% (+1: 0.6%), ahead of Channel 5's 4.8% (+1: 0.7%), and BBC Two's 4.6%.

Returning for a fourth run, Got to Dance enthralled 685k (2.8%) and 738k (2.8%) between 6pm and 8pm on Sky1, while drama Hawaii Five-0 appealed to 569k (2.1%) later on.

BARB ratings data supplied by Attentional

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