Hosted by Carol Vorderman, the series is being billed as the "Antiques Roadshow of food" and "X Factor for cooking".
The show is searching for Britain's best recipe and the winner will have their dish on the shelves at Marks & Spencer and bag a £20,000 prize.
Joining Vorderman will be four judges; food writer Tom Parker Bowles, former MasterChef contestant Stacie Stewart, ex-MasterChef host and food connoisseur Lloyd Grossman and vice-chairwoman of the WI Anne Harrison.
Speaking about the project last year, Cowell said: "I love home cooking, which is one of the reasons I wanted to make this show.
"No-one can make roast potatoes like my mum and I'm sure lots of people feel the same way about their family recipes.
This is not a show for snobs. This is giving someone a chance to have their recipe sold in a Marks & Spencer store."
Food Glorious Food starts on Wednesday, February 27 at 8pm on ITV.