Cult gameshow Pointless - which fully overtook The Chase last week - grabbed 3.58m (22%) between 5.15pm and 6pm on Friday (February 15), while the Bradley Walsh show had 3.3m (21.2%) in the 5pm hour.
Later in the evening, ITV's Great Night Out climbed further to 3.33m (15.3%) but only faced a BBC One repeat of New Tricks, which won the 9pm slot with 4.02m (18%).
Great Night Out, which added 185,000 on +1, still remains unlikely to be recommissioned despite its audience rise over the last fortnight.
Meanwhile, 8 Out of 10 Cats was Channel 4's highest-rated show with 1.54m (6.8%) between 9pm and 9.30pm, adding 233k on +1.
Elsewhere, Mastermind grabbed 2.28m (9.9%) for BBC Two at 8pm, while 1.13m (4.8%) watched Ice Road Truckers on Channel 5 (+1: 157k).
The Graham Norton Show managed a decent 3.48m (24.7%) in BBC One's late 10.35pm slot.
Overall, ITV won primetime with 21.7% (+1: 0.8%) thanks largely to its 90 minutes of soaps, leaving BBC One trailing with 20.3%. BBC Two earned third place with 7.3%, beating Channel 4's 4.2% (+1: 0.7%) and Channel 5's 4.1% (+1: 0.5%).
A BBC Four programme about The Beatles, Please Please Me: Remaking a Classic, topped the multichannel ratings with 698k (3.1%).
BARB ratings data supplied by Attentional