TV
Analogue shutoff postponed to 2010
Published Sunday, Jan 13 2002, 14:17 GMT | By Neil Wilkes
Culture Secretary Tessa Jowell has admitted that the analogue switchoff date is being put back until 2010.
According to the Independent on Sunday, a quarter of consumers - equating to 11.5m viewers - are reluctant to replace their current setup with a digital set-top box.
Jowell said: "I would expect, with the present rate of take-up, that there will be a point in 2006/2007 where we will have a clear sense of the size of, if you like, the refusenik group: the people who are disinterested.
"We will then, as well as the broadcasting industry, as well as the members of the technological end of the industry, engage with them in why they don't want it and what will make them want it, but this has got to be an act of gentle persuasion."
Meanwhile, the DCMS have announced measures to make it easier for landlords to make the switch to digital. Around 20% of households rely on shared aerial systems to receive television services, and the government aims to assist in making the upgrade.
Kim Howells, broadcasting minister, said: "Consumer demand to switch to digital television via satellite, terrestrial and cable is already high, and is continuing to grow rapidly. Failure to upgrade communal aerial systems will cause disappointment and frustration to those tenants unable to access the new digital services.
"We hope that landlords will consult their tenants and residents of homes which are served by communal receiving systems before they take decisions on a particular type of upgrade or modification to the existing system."
According to the Independent on Sunday, a quarter of consumers - equating to 11.5m viewers - are reluctant to replace their current setup with a digital set-top box.
Jowell said: "I would expect, with the present rate of take-up, that there will be a point in 2006/2007 where we will have a clear sense of the size of, if you like, the refusenik group: the people who are disinterested.
"We will then, as well as the broadcasting industry, as well as the members of the technological end of the industry, engage with them in why they don't want it and what will make them want it, but this has got to be an act of gentle persuasion."
Meanwhile, the DCMS have announced measures to make it easier for landlords to make the switch to digital. Around 20% of households rely on shared aerial systems to receive television services, and the government aims to assist in making the upgrade.
Kim Howells, broadcasting minister, said: "Consumer demand to switch to digital television via satellite, terrestrial and cable is already high, and is continuing to grow rapidly. Failure to upgrade communal aerial systems will cause disappointment and frustration to those tenants unable to access the new digital services.
"We hope that landlords will consult their tenants and residents of homes which are served by communal receiving systems before they take decisions on a particular type of upgrade or modification to the existing system."
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