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'Vikings' invade London to promote LoveFilm launch

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LoveFilm has brought the Vikings back to London as part of a promotional stunt for its new US TV series.

Vikings, which launched on History in the US, will be available for UK TV fans on LoveFilm from May 24.

Vikings on LoveFilm

Vikings on LoveFilm



Gabriel Byrne (The Usual Suspects, In Treatment), Katheryn Winnick (Love and Other Drugs) and Travis Fimmel (The Beast) star in the action drama.

The show is described as a tale of warfare, sex, bloodshed, ambition, family and brotherhood, and all nine episodes will be available at once for LoveFilm subscribers.

Vikings on LoveFilm

Vikings on LoveFilm



As part of today's promotional stunt (May 16), LoveFilm sailed a 35-foot Viking longboat, complete with 15 Viking raiders, down the River Thames.

Simon Morris, Chief Marketing Officer at LoveFilm, said: "Geneticists say there's a bit of Viking DNA in all of us so we're delighted to give our members the opportunity to indulge in first class entertainment and feast on the story of their ancestry.

"This is a landmark moment in the history of LoveFilm as it is the first time a major TV series has aired on our service before traditional broadcasting channels. We are serious about securing the best film and TV entertainment for our members and this demonstrates how content creators view LoveFilm as an effective broadcasting medium for high-quality and premium entertainment."

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