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Emma Willis show 'Prize Island' to be axed by ITV?

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ITV are reportedly considering cancelling a new gameshow before it has even aired.

Emma Willis and Alexander Armstrong have filmed a pilot for a new show titled Prize Island, in which couples attempt to win prizes in Mozambique.

'Big Brother: Secrets & lies': Emma Willis

© Channel 5

Emma Willis



However, sources have claimed it was supposed to air in the spring to go up against The Voice UK.

An insider told The Sun: "Prize Island has been kicking around for so long everyone's convinced it's been dumped.

"It's a very ambitious show and expensive - because the production crew and stars had to be carted off thousands of miles away to film it. The rumour is it isn't very good."

Richard Osman and Alexander Armstrong arriving for the 2013 National Television Awards at the O2 Arena, London.

© PA Images / Dominic Lipinski/PA Wire

Richard Osman and Alexander Armstrong



Developed by Pointless star Richard Osman, it was filmed in October last year.

Osman himself hinted that Prize Island may never see the light of day, when writing for The Guardian in an article titled "UK TV's worst ever gameshows".

He wrote: "Do we have a hit on our hands? Considering I've just watched a couple from Birmingham win a fitted kitchen by bouncing off an enormous inflatable octopus, your guess is very much as good as mine."

An ITV spokesperson said the show will air "sometime in 2013", but did not give an exact date.

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