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Channel 4 premieres incredible Grand National 2014 advert - watch

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Channel 4 premiered the advert for its Crabbie's Grand National coverage on Friday night (March 21).

The 90-second trail, produced by 4Creative, shows riders battling through woods and clearing burning haystacks, recreating the world's first recorded steeplechase. Watch below:


The action moves through the centuries before ending with jockeys AP McCoy and Richard Johnson heading out to race in the present day.

Filmed over five days, the advert was shot in locations across the UK.

The first recorded steeplechase is reported to have taken place in 1752 as a result of a wager between Cornelius O'Callaghan and Edmund Blake.

James Walker, Channel 4 head of marketing, said: "The Grand National was a great success for us in 2013 and we want to build on The Original Extreme Sport strategy in 2014.

"Last year we focussed on the 'extreme' by showing a street race in Liverpool and this year we are bringing out the 'original' in a period drama with a twist."

Chris Bovill and John Allison, Heads of 4Creative, added: "We wanted a punk-revisionist telling of the feckin' extreme beginnings of the sport, something that left the viewer battered, bloody and breathless."

The soundtrack to the advert is 'On the Run' by New York-based punk band Cerebral Ballzy.

Last year's Channel 4 campaign saw Liverpool turned into a racecourse ahead of the world's greatest steeplechase.

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