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BBC, BAFTA launch environmental 'albert+' certification

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The BBC and the British Academy of Film and Television Arts (BAFTA) have announced a new green certificate for TV shows.

For the first time on British TV, viewers will see which programmes meet higher environmental standards with the 'albert+' certification badge on the credits.

Albert+ logo

Danny Cohen, BBC Director of Television, has called for the TV industry to include albert+ as the "expected standard for all productions".

The BBC's Springwatch and drama From There To Here will be the first to carry the certification.

Programmes with the badge will be those involving staff who have measured their carbon footprint and used low-carbon production techniques.

In the Philip Glenister drama From There To Here, 73% of the crew were based locally in Manchester, props and costumes were found from local charities and returned, there was an 80% drop in paper use and 95% of skip waste was recycled.

Chris Packham attends The British Academy Television Craft Awards in 2011

© WireImage

Springwatch's Chris Packham

Philip Glenister

© Rex Features / Can Nguyen

Philip Glenister


Cohen said: "The BBC is proud to be an industry pioneer in tackling an issue our audiences care about.

"We're delighted to have worked with Kudos to make drama From There To Here and on our own BBC Bristol production Springwatch - the first productions to show their albert+ badge on screen.

"We encourage the industry to get on board to make albert+ the expected standard for all productions."

Kevin Price, BAFTA COO, added: "A large piece of the industry's sustainability puzzle is our unique ability to communicate effectively with audiences - I am delighted the consortium has taken the first step along this path."

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