C4's The Big Breakfast is to be replaced by a tabloid-style breakfast show, according to The Sunday Times today.
The two-hour show, with a working title Rise, is being billed as a television version of The Sun, featuring "outrage-fuelled" news, football, celebrity interviews and gossip.
The BBC's head of consumer programming, Mark Killock, has been poached to run the new show. "We are going to be very populist," he told the newspaper. "Our agenda will be the same as The Mirror's and The Sun's. We want real stories in an entertainment wrapper whereas with The Big Breakfast all you got was the wrapper. We are going to be very agressive and in your face. This is not mid-market ITV and it isn't the BBC. There will be no sofa."
The programme, penned to go on air in the "early Summer", is being made jointly between BSkyB and Princess Productions. The last edition of The Big Breakfast goes out on March 29.
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