TV
Five News joins up with Friction TV for UGC content
Published Thursday, Jul 12 2007, 10:02 BST | By Joanne Oatts
Five News has today announced a partnership deal with Friction TV to be its first official television news partner.
The deal allows Five News to expand its Your News strand with a new user-generated feature called Your Views using material posted to www.friction.tv.
Friction TV will provide threads of user-generated content to augment the Your News section of the Five News bulletin at 7.00pm.
Editor of Five News, Mark Calvert, said: "People already know that Five News is the natural home for their own stories and videos with Your News – it’s our daily and growing commitment to viewer generated content. What this partnership does is help us create Your Views. It’s perfect for an audience which is already engaged and involved in the day’s big issues, and wants to have a say."
Friction TV is an online debating website where viewers spark debate by uploading videos of themselves commenting on issues. Friction TV viewers can then respond with their own supporting or opposing views, again on video or through written comment. Only three months after its launch, Friction TV is pulling in more than 100,000 unique visitors to its web site each month.
Andy West, co-founder and director or Friction TV said: "Five News reports the news as it happens while Friction TV provides the views behind the news. The partnership is therefore a natural fit and will deliver greater variety to Five’s news programming."
The deal allows Five News to expand its Your News strand with a new user-generated feature called Your Views using material posted to www.friction.tv.
Friction TV will provide threads of user-generated content to augment the Your News section of the Five News bulletin at 7.00pm.
Editor of Five News, Mark Calvert, said: "People already know that Five News is the natural home for their own stories and videos with Your News – it’s our daily and growing commitment to viewer generated content. What this partnership does is help us create Your Views. It’s perfect for an audience which is already engaged and involved in the day’s big issues, and wants to have a say."
Friction TV is an online debating website where viewers spark debate by uploading videos of themselves commenting on issues. Friction TV viewers can then respond with their own supporting or opposing views, again on video or through written comment. Only three months after its launch, Friction TV is pulling in more than 100,000 unique visitors to its web site each month.
Andy West, co-founder and director or Friction TV said: "Five News reports the news as it happens while Friction TV provides the views behind the news. The partnership is therefore a natural fit and will deliver greater variety to Five’s news programming."
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