Iain Morgan is winner of 'Tycoon'

Iain Morgan was voted as the winner of ITV1's Tycoon in the show's live finale last night.

The 29-year-old entrepreneur impressed ITV viewers with his plans to be the sole import agent for micro radio controlled helicopters. He beat off competition from Cathy Caudwell-Todd and Helen James, who were attempting to gain support for their "Sod"-branded sweatshirts and finished in second place.

Morgan will now be awarded all of the profit generated from the other contestants' companies, and will invest this cash into his own business. Show star Peter Jones has predicted that Iain will generate over £1 million in profit within the next year.