Nuts TV announces programming line-up
The line-up includes a raft of daily panel shows - featuring comedians and members of the public - like Gender Bender, where three boys and three girls will "go to eye-popping extremes" to prove they know the most about the opposite sex; a regional quiz battle North vs South, and Will Beauty Call? where three men fight for the chance to give their phone number to Miss England, Miss Liverpool and Miss Glasgow.
Presenters confirmed for the channel, which launches next Wednesday September 12 on Freeview channel 42, include the likes of Dan Wright, Steve Marsh, Zoe Hardman, Lynsey Horn, OJ Borg and Geoff Norcott.
Cameras will also be placed over the entire purpose-built Nuts TV studio - in the corridors, the production office and in make-up - so producers can choose to show the channel's behind the scenes action as well.
Adrian Swift, director of television, ETV, said: "Nuts TV will be fresh television that not only allows the audience to see the programme itself, but behind the scenes as it's made live. Viewers can also be part of the show by texting, calling or sending in their own content.”
Live programming will begin at 9pm every evening with Rude News, a round of the stories of the day. Sports will feature heavily in the programming of the channel, with a twice-nightly 'comedy' sports news show, Fanzai.
British model Lucy Pinder will host a 'cultural show' where she reads excerpts from Shakespeare and HG Wells in Book at Bedtime. Britain’s Fittest Barmaid will see the channel go on a nationwide hunt, and paranormal show Fit and Fearless will see a group of girls and spirit medium Ian Lawman seek out the UK's spooky venues.
Other content will include live music, celebrity interviews, competitions, including what the channel calls "the great hot tub giveaway." Amongst the first confirmed guests are musician Just Jack and actor and comedian Paul Kaye.
Dee Forbes, senior vice president and general manager, Turner Broadcasting Systems UK, said: "Male audiences are currently bombarded with entertainment and information so we have taken great steps to ensure this is a channel representative of their lives with content they will want to both watch, and interact with."