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2waytraffic has unveiled a new game show format which is a spin-off from Who Wants To Be A Millionaire?
50-50 has already been sold in four territories with Japan’s Fuji channel scheduled to broadcast a pilot in November.
The Mega Channel in Greece will launch a daily version of the show in autumn 2008, with Australia's Nine Network and Endemol Italy also lined up to produce their own versions of the show.
The show extends the 50-50 'lifeline' from Who Wants To Be A Millionaire? with pairs of contestants making choices between two answers to a question, and deciding whether they agree or disagree with each other on the answer.
Ed Louwerse, managing director of 2waytraffic International said: "50-50 is an incredibly exciting development for us, which has the potential to play as either a companion to Millionaire or as a stand-alone show."
