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UFI has announced that it is cancelling its £500,000-per-year sponsorship of The Jeremy Kyle Show.
The organisation, which runs Learndirect, the Government's adult education service, claimed that continuing with the deal would not "protect and enhance" its reputation.
The decision follows Judge Alan Berg's description of the show as "a form of human bear-baiting". He made his comments before sentencing a guest who had headbutted another during filming for the ITV1 programme.
A spokesperson for the government's communications body, the Central Office of Information (COI), explained: "The criticism of the show - sparked by Judge Alan Berg's remarks earlier this week - means that both UFI and the COI consider it no longer appropriate for Learndirect to be associated with the programme."
