TV

Fremantle pushes second 'live' Brit Awards

Published Monday, Oct 8 2007, 11:27 BST | By Joanne Oatts
Fremantle pushes second 'live' Brit Awards
FremantleMedia Enterprises has acquired The Brit Awards and The Classical Brit Awards for international distribution.

The Brits, which was broadcast live last year for the first time since 1989, attracted more viewers than when it was a pre-recorded show, pulling in an audience of 5.3 million. The 2008 event will also be shown live.

FremantleMedia Enterprises chief executive David Ellender said: "In 2007 The Brit Awards were viewed in 31 countries. This shows that there is still a strong international appetite for this prestigious music event. However, we feel that this is a rather modest figure; The Brits showcase some of the world’s finest musical talent and it has potential to go further and reach a wider international audience as it evolves year on year."
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