TV
Challenge has picked up the UK telecast rights to the Miss World 2007 grand final.
The channel, best known for its game show output but now positioning itself as a purveyor of more general light entertainment programming, aired the 2006 final, which topped the channel's slot average by 141%.
This year's live grand final will be held in China on December 1.
"Miss World is a total joy," said Celia Taylor, director of programmes at Virgin 1, Bravo, Bravo 2, Trouble and Challenge. "It’s a fantastic enduring brand that adds real glitz and glamour to Challenge’s winter schedule and is an indulgent treat for everyone."
The channel, best known for its game show output but now positioning itself as a purveyor of more general light entertainment programming, aired the 2006 final, which topped the channel's slot average by 141%.
This year's live grand final will be held in China on December 1.
"Miss World is a total joy," said Celia Taylor, director of programmes at Virgin 1, Bravo, Bravo 2, Trouble and Challenge. "It’s a fantastic enduring brand that adds real glitz and glamour to Challenge’s winter schedule and is an indulgent treat for everyone."
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