ITV1 commissions business reality show

ITV1 has commissioned six episodes of a new business reality show.

Silver River is making 60-minute instalments of Natural Born Sellers which pit eight salesmen against each other for a cash prize. The winner will get the commission from all the contestants through the series.

The creator and producer is Dan Adamson who worked on The Apprentice's first two series.

Daisy Goodwin, Silver River founder, said: "This show is all about the art of persuasion and people doing what they do really well. It's got heart and emotion - it's about real life."

It was commissioned by controller of alternative programming Layla Smith and is expected to get a primetime weekday slot.